Town of Lloyd Historical Preservation Society
We recently received a wonderful movie poster from Fred and Anne Schühle.
Snow White and the Seven Dwarfs" was the first full-length animated film released by Walt Disney; it made its U.S. debut in Feb. of 1938. The reverse side of the poster announces its showing in the Highland later that year.
Where did you go after the movie? Maybe to the soda bar at Muller's Drug Store or The Sweet Shop. While you were enjoying your ice cream soda or a milk shake, you could like listen to your favorite tunes on one of the juke boxes supplied by James DeMare's Highland Amusement Company.
The first theater in this location was established by Milo Gregory in 1914. It passed through several owners until it was purchased by Walter Seaman in 1922. The theater, known as the Cameo Theatre, was severely damaged by fire in Nov. 2, 1934.
The renovation of the theatre took three months and cost $20,000. The Marlboro Record reported on Feb. 1, 1935, "the designers and craftsmen have been engaged in transforming the old structure into a cinema palace which would do credit to a city many times the size of Highland." The seating capacity was 407; the walls and ceilings were covered with celotex, the latest technology which was washable, as well as acoustically superior. "Chrome pilasters at regular intervals on the side walls and chrome moulding on the ceiling add much to the appearance." A beaded curtain of silver completed the décor. Two new projection machines and the Western Electric sound equipment were considered the "same as used in practically all the most famous theaters of the county."
The theater was renamed the "Highland Theatre." A large canopy and neon sign were just installed when "spectators were much thrilled Wednesday when the brick façade of the Cameo Theater buckled dangerously under the weight" of the new addition. It was quickly lowered and reinforced.
In 1938, the theatre was sold to Frances Vincent Walsh. When he died in 1943, his children continued to run the theater. It was sold in 1954 and passed through several owners until it was purchased in 1969 and converted to the "Highland Art Cinema" which showed adult films. It closed in 1985 and was destroyed by a fire in 1987. The site is now a parking lot next to Sal's.